A300.org knows when it comes to professional photographers, having the right tools means getting the perfect shot. The Sekonic L-758Cine DIGITALMASTER is the ultimate light-measuring tool for cinematographers, videographers as well as digital still shooters. Offering the most extensive range of fps (frames-per-second), cine shutter speeds, and shutter angle settings, it meets and excedes the demands of Professional Cinematographers as well as Professional Still Photographers. It is the first to offer a 1° parallax-free spot viewfinder with a digital display. A built-in retractable incident Lumisphere for standard or cosine corrected light readings, provides both hemispherical and narrow angle readings. The L-758Cine DUALMASTER will handle any lighting situation. It offers foot-candle, lux, foot-lambert and cd/m2 measuring modes plus cine shutter speeds from 1 to 1000 fps and shutter angle settings from 1° to 270°.

Spot with Digital Display
The L-758Cine DIGITALMASTER features a rectangular 1° parallax-free spot viewfinder. In dim or bright light situations, the L-758Cine DIGITALMASTER’s spot viewfinder displays shutter speeds, aperture and more. The built-in spot meter measures both reflected ambient, flash or combined lighting. The optical finder also features an eyepiece with an adjustable diopter.

Shutter Angle
1° to 10° in 1° increments, from 15° to 270° in 5° increments plus 12°,17°,22°,144° and 172° individual settings

Cine Speeds
1 thru 1000 fps. (frames per second)

Analog f/stop Display
f/0.5 to f/45 (in 1/3 steps)

Light Measurement Modes
Footcandle 0.10 to 180,000
Lux 0.63 to 190,000
Cd/m2 0.25 to 190,000
Foot-lambert 0.07 to 190,000
Ambient EV (Incident) EV -2 to EV 22.9
Ambient EV (Reflected) EV 1 to EV 24.4 (with 1° spot viewfinder) Flash (Incident) f/0.5 to f/161.2 Flash (Reflected) f/2.0 to f/161.2

Filter Compensation Settings
Selectable on ISO 2: 85, -n3, -n6, -n9, -A3, -A6, -A9 or +/- 5.0EV in 1/10 step increments for Incident and Reflected independently

Optional Plug-in Radio Transmitter Module
Electronic flash units and/or cameras can be triggered wirelessly with the optional plug-in digital radio Transmitter module (compatible with all PocketWizard Digital Radios).Simultaneous triggering and measuring of flash units up to 100 feet away is possible. With its new easy-to-use Selective Quad-Triggering control (4 zone lighting control), the L-758Cine DUALMASTER offers quick selection of which flash unit to trigger and measure independently with a touch of a key. Now you can individually measure several flash units wirelessly by the touch of the meter’s measuring button, without walking over to each light and turning it on or off.

Memory Mode
Up to nine readings can be memorized and displayed on the analog scale independently in incident or spot metering modes in both Aperture and Shutter Priority Modes. Using Memory recall and clear, you may review all memorized readings individually on main display and selectively delete individual readings, or clear all simultaneously.

Full, 1/2 or 1/3-step Selectable Readings
Both shutter speeds and apertures can be displayed in either full, 1/2 or 1/3-step increments plus 1/10 stop units to match your film or digital camera; selecting these increments is quick and easy with custom software menu settings.

Exposure and Calibration Compensation
Independent incident and reflected exposure compensation of up to +/-9.9 EV
Calibration compensation of +/-1.0 EV

Dual ISO Settings
The L-758Cine DUALMASTER offers the flexibility of taking a single measurement and displaying the f-stop and shutter speed for two different ISO film speeds.

Full-Featured Flash Measurements
1. Cord Flash Mode (Cumulative and Non-Cumulative)
2. Cordless Flash Mode (Cumulative and Non-Cumulative)
3. Radio Triggering Mode

All Weather Design
All buttons, switches and compartments are sealed and the meter housing has been constructed with durable, rugged conditions in mind.

The world’s first multi-function light meter that can be programmed to match the sensitivity of digital still camera sensors or types of film for perfect exposure control. Since no two digital cameras, camera and light meter or different types of films are likely to agree on exactly the same exposure, they need to be matched to one standard. Sekonic has recognized the need for this and created the first programmable light meter. The L-758Cine can compensate for variation in exposure accuracy caused by different ISO settings, light sources, measuring methods and even file formats. In addition, the dynamic range of a camera sensor can be stored and displayed on the meter’s LCD screen.

In addition to its special cine capabilities, the L-758Cine includes a unique flash/ambient analyzing mode, which simultaneously reads both flash and ambient light automatically, and can display combined flash/ambient readings, percentage of flash in the total exposure, and simultaneous display of flash, ambient, and combined readings on an analog scale. It also reads in shutter-priority, aperture priority, or EV modes, and makes cumulative readings in both cord and cordless mode.

PocketWizard ready. With optional plug-in PocketWizard module, the meter becomes nothing less than a Master Control Center that allows you to trigger individual PocketWizard-equipped still cameras or electronic flash units remotely, using a 16/24-bit, security-encoded digital signal.

Tags: L 758C, Sekonic, Sekonic L 758C, Sekonic meter

Cokin Circular Polarizer is a must have for all cokin filter users. Light rays which are reflected by any surface become polarised and polarising filters are used to select which light rays enter your camara lens.
· They allow you to remove unwanted reflections from non-metallic surfaces such as water, glass etc.
· They also saturate colors and increase contrast.
· Polarizers come in two variations but have the same effect. Linear polarizers work with older camera meters; circular polarizers are designed for today’s newer slpit-beam metering systems used in auto focus cameras; check your camera’s manual.

Use the CZ164 Circular Polarizer on multiple lenses up to 96mm with Cokin’s quick change modular holder system.

Tags: Cokin Circular Polarizer, Cokin P164, Polarizer Filter P164

The Sigma Corporation is pleased to announce the launch of the new ELECTRONIC FLASH EF-530 DG ST. The Sigma EF-530 DG ST features a powerful Guide Number of 53 and is designed to work with the latest TTL auto exposure systems of all popular manufacturers’ digital and film SLR cameras. It features TTL automatic flash exposure control for easy operation. The auto zoom function automatically sets the optimum illumination angle in accordance with the lens’ focal length in a range from 24mm to 105mm. When the built-in Wide Panel is used, the flash can cover the angle of 17mm.For bounce flash, the flashgun head can be tilted up by 90 degrees, to the left by 180 degrees, or to the right by 90 degrees. It can also be tilted down by 7 degrees allowing ease of use for close-up photography. In addition to automatic mode, the flashgun also features a manual flash mode, making it possible to set the flash power level to full or 1/16. When the flashgun is fully charged, a confirmation ‘ready’ light will be emitted and the flash exposure level can be checked through the cameras viewfinder. Other features incorporated into this flashgun include the Auto Power-Off function to help save battery power.

• Features a powerful guide number of 53.
• Designed to work with the new TTL systems of all the popular manufacturers.
• Covers a focal length from 24mm to 105mm.
• Built-in Wide Angle Diffuser Panel allows the flash to cover an angle of 17mm.

Guide number 53/m(174/ft) ISO 100/m(with the zoom head at 105mm)

Power source Four AA alkaline or AA NiCd or Ni-MH (Nikel Metal Hybride) batteries

Charging time 6 seconds (when using alkaline batteries)
Approx. 4 seconds (when using NiCd, Ni-MH batteries)

Number of flashes Approx. 220 flashes (when using alkaline batteries)
Approx. 100 flashes (when using NiCd, Ni-MH batteries)

Illumination angle Automatically set in accordance with the focal length of the lens, in a range from 24 mm to 105 mm. Also covers the angle of a 17-mm lens when used with the built-in Wide Panel.

Bounce angle (Up) 0, 60, 75, 90 degrees

Bounce angle (Right) 0, 60, 75, 90 degrees

Bounce angle (Left) 0, 60, 75, 90, 120, 150, 180 degrees

Tilt angle (Down) 0, 7 degrees

Dimensions (W X H X D) 77 X 139 X 117mm
3.0 X 5.5 X 4.6 inch

Weight 305g / 10.8 oz. (without batteries)

Tags: EF-530, Sigma EF-530, Sigma Flash for Sony Alpha

 The Sigma 15-30mm is an ultra-wide zoom lens that covers a large wide-angle range from 15 mm to 30 mm. With a minimum focusing distance of 30 cm throughout the entire zoom range, it is an idael lens for Digital SLR Cameras. With aspeherical lenses in the front and rear lens groups, this lens has excellent correction for distortion - a particular problem for oom lenses - and for all types of aberration, and it displays a hig level of optical performance. The lens is equipped with an integral Petal-type hood to block out extraneous light.

Tags: Sigma 15-30mm, Sigma 15-30MM Sony, Sigma f/3.5-4.5 EX DG

The Sigma 10-20mm f/4-5.6 EX DC lens offers an ultra-wide zoom solution to digital cameras, and was exclusively designed to suit the characteristics of digital SLR cameras. The super wide-angle capability of this zoom lens (equivalent range of approx. 16-32mm when used with a digital SLR camera) makes it a very powerful tool for both indoor and landscape photography. Aspherical lenses provide maximum correction for distortion and various aberrations; high image quality is displayed throughout the entire zoom range. The HSM equipped models makes fast AF speeds and quiet shooting a reality, and it is also capable of full-time manual focus. It has a minimum focusing distance of 24cm (9.4″) at all focal lengths. It is also equipped with an integral Petal-type hood to block out extraneous light.

Tags: sigma, Sigma 10-20mm, Sigma 10-20mm f/4-5.6, Sigma DC Ultra Wide, Sigma for sony DSLR, Sigma Sony

The Monostat RS16K Carbon Fiber All-Round Monopod is an “all-around” mid-range monopod constructed of carbon fiber material, and offers ultra-steady positioning due to its unique “Swivel Toe Stabilizer” foot. Due to the ball-socket friction-bearing design of the foot, involuntary movements around the longitudinal axis of the leg are prevented while obtaining smooth motion in the horizontal axis for the purpose of following moving objects, or shooting panoramic views. This ensures steady shots even in the most extreme telephoto positions.

• Carbon fiber materials are very shock and vibration absorbent, but still relatively lightweight
• Steady shots up to a 60° angle to the horizontal
• Stabilization in the vertical and horizontal axes
• Enables shooting on slippery surfaces, such as marble or ice, and from moving vehicles
• Made in Switzerland

Maximum Height 60.6″ (154 cm) Folded Length 20.8″ (53 cm) Load Capacity 30 lbs (13.6 kg) Leg Sections 4 Leg Lock Type Twist locks Male Thread Size Dual 1/4″-20 & 3/8″ Weight

Tags: Monostat, Monostat Monopods, Monostat RS16K, Monostat RS16K Carbon Fiber

The SAL1635ZA model is a super wide angle 16-35mm f/2.8 constant aperture zoom lens, well-suited for landscape, snapshot and indoor photography.

It is constructed of 17 lens elements in 13 groups, including an extra-low dispersion (ED) for exceptional clarity and center-to-edge resolution and a super ED glass element for much stronger correction of chromatic aberration or discoloration. It also features three aspherical lens elements that provide greater brightness from center to the edge of the image field.

Its Carl Zeiss T* (T star) coating technology provides higher light transmission, and minimizes flare to produce images of luminous clarity, color and sharpness.

The SAL1635ZA lens offers the utmost flexibility in challenging lighting conditions due to its wide f/2.8 constant aperture. Combined with Sony’s in-camera SteadyShot Inside image stabilization system, this lens is the only large aperture, full-frame capable, wide-angle zoom lens with the benefit of stabilization in the industry.

Smooth, fast and precise focusing is delivered by Sony’s Super Sonic wave Motor (SSM) autofocus drive system. It utilizes a solid-state focus drive motor to provide silent, high-speed response, powerful torque and fine rotational control – critically important for large wide-aperture lenses.

Includes:

16-35mm f/ 2.8 ZA Carl Zeiss Lens
Front & Rear Lens Caps
Lens Hood
Lens Case

Tags: 16-35mm f/ 2.8, Carl Zeiss, Carl Zeiss Lens, sony lens

A300.org will like to review the Sony’s RM-L1A Remote Commander gives you greater control and improved stability while shooting with your Alpha digital SLR. It lets you remotely trigger your camera’s shutter to avoid image-blurring vibrations caused by manually pressing the shutter release button. It’s ideal for use in portrait, landscape and macro photography, or any application where your camera is mounted to a tripod. A shutter lock even allows you to keep your cam’s shutter open to create artistic, long-exposure photos.

Tags: cable release, RM-L1AM, sony cable release, sony DSLR shutter, sony DSLR shutter release, Sony Shutter Release

The Sony CompactFlash 300X cards is the highest transfer speed card of the range. Ideal for high resolution pictures and high speed continuous shooting.Experience lightning fast write and read speeds with CompactFlash media for your Sony a (Alpha) DSLR camera. The Sony 300x (NCFD) series of CompactFlash media is the best way to make the most of the Sony a (Alpha) DSLR’s continuous advance function. Now you can shoot up to 5 frames per second¹ to find the perfect shot. Back-up your photos faster than ever. Data stored on a full NCFD8G (8GB) card can be backed up in approximately 2 minutes².

Tags: Sony 16GB CF, Sony 300x, Sony CF, Sony CompactFlash

Light rays which are reflected by any surface become polarized and Polarizing filters are used to select which light rays enter your camera lens. They allow you to remove unwanted reflections from non-metallic surfaces such as water, glass etc. They also enable colors to become more saturated and appear clearer, with better contrast. This effect is often used to increase the contrast and saturation in blue skies and white clouds. Polarizers do not affect the overall color balance of a shot. It is important that you choose the correct version of polarizer for your camera. Many of today’s cameras use semi-silvered mirrors or prisms to split the light entering the viewfinder in order to calculate exposure and focusing distance. Polarizing filters can sometimes interact with these items to give unpredictable exposure or focusing. So we recommend that you choose a circular polarizer unless you have a manual focus camera which has no beam splitter. If you will be using your Polarizing filter on a lens which has a focal length of 28mm or wider (on a 35mm camera), we recommend that you use a Wide Circular Polarizer to avoid a possible vignette effect.

Wide filters are designed specifically for wide angle lenses, when using a Wide filter the standard lens cap that comes with your lens may not fit on the front of the filter

Tags: Polarizer Filters, Tiffen Circular Filters, Tiffen Filters, Tiffen Polarizer Filters